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Strategic Management of Information Systems: Building a Digital Strategy (Revised)

by Strategic Management of Information Systems: Building a Digital Strategy (Revised)

$86.35

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Description

  • A comprehensively updated revision of a book regarded by many as one the leading and authoritative titles for practitioners, academics and students in the domain of information systems and technology (IS/IT) strategy.
  • Presents a structured framework with tools, techniques and ways of thinking which provide a practical approach to building a digital strategy, expressed primarily in the language of business and management.
  • Brings together the implications of the significant advances in IT and the most useful current thinking, research, and experiences concerning the business impact and strategic opportunities created by IS/IT.
  • Peppard and Ward discuss the key questions that managers have to grapple with of where, when and how to invest in IS/IT, which is why a IS/IT (or digital) strategy is required.

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Product Details

  • Mar 28, 2016 Pub Date:
  • 9780470034675 ISBN-13:
  • 047003467X ISBN-10:
  • English Language