Skip to content
Home/ Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy f
Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy f

Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy f

by Sugarman, Joseph
No customer reviews yet ISBN 9780470051245

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

About the author

Product details

Pub dateDec 1, 2006
ISBN-100470051248
ISBN-139780470051245
LanguageEnglish
Last updated 2026-09-08 02:47
$19.71 $28.00 29% off
You save $8.29 · list price $28.00
In stock — ships in 24 hours with free tracking
Delivery by Monday, September 14, 2026
Qty
Sign in to Add to Saved list
Free delivery on orders over $35.
15-day returns. Any reason.
Secure checkout. We never store card details.

Readers who bought this also bought

More from Advertising & Promotion
See all
22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
Ries, Al
$14.16
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Sutherland, Rory
$14.16
Positioning: The Battle for Your Mind, 20th Anniversary Edition (Anniversary)
Ries, Al
$24.56
Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
Mark, Margaret
$29.41
Positioning: The Battle for Your Mind
Ries, Al
$15.55
Technique for Producing Ideas (Revised)
Young, James
$8.62