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Strategic Communications for Nonprofit Organizations Seven Steps to Creating a Successful Plan

by [Patterson, Sally J., Radtke, Janel M.]

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Description

How a nonprofit s strategic communications department defines its issues and policies determines whether the public views it as an effective organization. Strategic Communications for Nonprofit Organizations, Second Edition supports nonprofits in using their resources most effectively. The Second Edition includes a dedicated web site, equipping professionals with the worksheets, forms, surveys, and self-assessment tools needed to create a total communications plan. Plus, the book s step-by-step instructions demonstrate nonprofit communications strategies that work. Practical and clear, this in-the-trenches book provides nonprofit CEOs with expert insights to achieve their mission.

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Product Details

  • Wiley Brand
  • Jan 27, 2009 Pub Date:
  • 9780470401224 ISBN-13:
  • 0470401222 ISBN-10:
  • 288.0 pages Hardcover
  • English Language
  • 10.1 in * 1.11 in * 7.3 in Dimensions:
  • 1 lb Weight: