Home/
Celebrity Sells
Celebrity Sells
No customer reviews yet
ISBN 9780470868508
Wiley
Celebrities have always captured the imagination of the public. In today's age of consumerism, their ability to influence our behaviour can be seen worldwide.
Harnessing this power can reap huge rewards for business -- the Jamie Oliver campaign helped turn around Sainsbury's fortunes, with the return on investment estimated at £27.95 for every advertising pound spent; sales of Walker's Crisps increased by 105% thanks to Gary Lineker; One to One re-launched its brand with stars including Kate Moss and Elvis Presley.
Celebrity Sells demonstrates the awesome power of famous names, when skilfully used, to sell brands and offers practical advice on how to develop and advertise a brand using celebrities, including:
- How to choose the right celebrity for your brand
- How to build your brand using a celebrity
- How to manage relationships with celebrities
- How to protect celebrity and brand reputation
About the author
Product details
BrandWiley
Pub dateMay 21, 2004
ISBN-100470868503
ISBN-139780470868508
LanguageEnglish
Dimensions9.02 × 0.82 × 6.16 in
Weight1 lb
Last updated 2026-03-16 20:27
$42.81
$46.00
6% off
You save $3.19 · list price $46.00
In stock — ships in 24 hours with free tracking
Delivery by Monday, September 14, 2026
Sign in to Add to Saved list
Fast checkout
Pay with Apple Pay or Google Pay when available.
Payment received
We are registering your order now. Please stay on this page while we redirect you to the confirmation page.
Free delivery on orders over $35.
15-day returns. Any reason.
Secure checkout. We never store card details.
Readers who bought this also bought
More from Advertising & Promotion