Market Unbound: Unleashing Global Capitalism

Based on extensive and authoritative research from McKinsey & Co., considered the world's premiere financial consulting firm, the authors provide a compelling prescription for adapting to the global marketplace of the 21st century. Describes how to take advantage of the global capital revolution by adopting a global mindset, embracing market changes and rethinking many of the assumptions that guide our view of the world. Case studies and relevant examples facilitate understanding.