Stop Selling, Start Partnering: The New Thinking about Finding and Keeping Customers (Revised)

Based on his experience with top companies worldwide Wilson outlines an innovative approach which redefines the new success factors for every enterprise that faces the daily challenge of finding and keeping customers. Commencing with a fast-paced tour of the current state of selling, he offers seasoned advice, anecdotes and personal narratives which illustrate the power of delivering real value to customers at every level of their business.