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Innovate or Perish: Managing the Enduring Technology Company in the Global Market

Innovate or Perish: Managing the Enduring Technology Company in the Global Market

by Kahn, Edward
No customer reviews yet ISBN 9780471779308

Essential reading for IP managers and corporate executives, Innovate or Perish is a new road map equipping readers with the principles and tools needed for their companies to compete in the emerging creativity economy. Edited by Edward Kahn, this seminal book includes contributions from seasoned intellectual property (IP) professionals--including Ed Walsh, Karl Jorda, Wayne Jaeschke, Abha Divine, and Damon Matteo.

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Pub dateNov 1, 2006
ISBN-10047177930X
ISBN-139780471779308
LanguageEnglish
Last updated 2026-03-16 21:32
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