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Licensing Best Practices Set

Licensing Best Practices Set

by Goldscheider, Robert
No customer reviews yet ISBN 9780471794431

Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, technologies, etc.) as a profit center. As they try to extract more value from their holdings, some of which have been left dormant for years, many are looking beyond their own core products to partnerships with outside industries. The landscape of licensing today is changing rapidly--and licensing professionals must be aware of the latest developments so that they are prepared to move their companies forward.

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Pub dateMar 31, 2006
ISBN-100471794430
ISBN-139780471794431
LanguageEnglish
Last updated 2026-04-26 11:14
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