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Consumers and Services

Consumers and Services

by Gabbott, Mark
No customer reviews yet ISBN 9780471962694

This approach to service marketing from a consumer perspective integrates information on service consumption from from a variety of sources. It establishes the effect of the characteristics of services upon consumer behavior and presents four detailed case studies of consumer behavior in service industries.

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Pub dateJun 29, 1998
ISBN-100471962694
ISBN-139780471962694
LanguageEnglish
Last updated 2026-03-07 10:04
$100.73
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