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Competitive Branding: Winning in the Market Place with Value-Added Brands

Competitive Branding: Winning in the Market Place with Value-Added Brands

by Nilson, Torsten H
No customer reviews yet ISBN 9780471984573

Anbieter haben es immer schwerer, neue Marken und damit eine überzeugende Identität nachhaltig am Markt zu etablieren. Der Autor, ein erfahrener Consultant im internationalen Geschäft, zeigt dem Leser, wie er seine Marktanteile ausweitet und Wettbewerbsvorteile gewinnen kann: Die Formel heißt Aufwertung des Markennamens. Theorien sowie Hilfmittel und Techniken werden an zahlreichen Fallstudien erläutert. (8/98)

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Pub dateNov 9, 1998
ISBN-100471984574
ISBN-139780471984573
LanguageEnglish
Last updated 2026-06-01 13:32
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