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Cases in Consumer Behaviour

Cases in Consumer Behaviour

by Antonides
No customer reviews yet ISBN 9780471987819

Eine Sammlung von Fallstudien zum Thema Kundenverhalten: Untersucht werden mentale, emotionale und physische Aspekte, die bei der Auswahl, dem Kauf, der Benutzung und der Entsorgung von Produkten oder Dienstleistungen eine Rolle spielen. Gedacht ist der Band als Ergänzung und Arbeitsmittel zum Lehrbuch "Consumer Behaviour: A New Perspective". (03/99)

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Pub dateJun 16, 1999
ISBN-100471987816
ISBN-139780471987819
LanguageEnglish
Last updated 2026-09-14 16:01
$81.10
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