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Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a S

by Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor

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Description

The former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. "Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained".--New York Times Book Review.

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Product Details

  • Crown Brand
  • May 16, 1995 Pub Date:
  • 9780517883709 ISBN-13:
  • 0517883708 ISBN-10:
  • English Language
  • 9 in * 0.63 in * 6 in Dimensions:
  • 1 lb Weight: