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What Is LEGO?

by What Is LEGO?

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Description

Find out how these fun, stackable blocks became the most popular toys in the world.

The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name--which comes from the Danish phrase meaning to always "play well"--encouraging children to use their imagination and build whatever they can dream up.

In this book, author Jim O'Connor describes how a simple concept--small plastic bricks that snap together--morphed into a cultural phenomenon.

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Product Details

  • Penguin Workshop Brand
  • May 5, 2020 Pub Date:
  • 9780593092941 ISBN-13:
  • 0593092945 ISBN-10:
  • English Language
  • 7.63 in * 0.27 in * 5.31 in Dimensions:
  • 0 lb Weight: