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Sunday Drives Nostalgic Reminiscing with the Best of Burma Shave

by [Larson, Michael]

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Description

The Burma-Shave craze reached its zenith during the 1950s, with more than 7,000 signs posted across the United States.

To market Burma-Shave, Allen Odell, an advertising wordsmith, devised the concept of sequential signs to sell his shaving cream. Typically, six signs were erected, with each of the first five containing a line of verse, and the sixth trumpeting the brand name.

Burma-Shave signs appeared in every state except Arizona, Nevada and New Mexico. The creative people at Burma-Shave, as well as customers who sent in jingles of their own, ultimately created more than 600 of the rhymes.

In the world of advertising, Burma-Shave stood as unique, creating signs that became a part of the popular culture.

Although the Burma-Shave company is no more, these fun little rhymes hold great nostalgic value for those of us who fondly remember them from our Sunday drives.

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Product Details

  • iUniverse Brand
  • Apr 18, 2006 Pub Date:
  • 9780595676941 ISBN-13:
  • 0595676944 ISBN-10:
  • 120.0 pages Hardcover
  • English Language
  • 9 in * 0.44 in * 6 in Dimensions:
  • 1 lb Weight: