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How To Write For The Big Guy: A Guide For Corporate Speechwriters and Their Bosses
How To Write For The Big Guy: A Guide For Corporate Speechwriters and Their Bosses
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ISBN 9780615532608
A guide for corporate speechwriters and their bosses by a veteran speechwriter who weaves macro and micro writing advice into illustrative and entertaining anecdotes from his experience with several dozen top CEOs and corporate presidents. The target audience is executives as well as their writers: "It makes no sense to raise the consciousness of speechwriters without simultaneously raising the consciousness of their bosses."
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Pub dateOct 20, 2011
ISBN-100615532608
ISBN-139780615532608
LanguageEnglish
Last updated 2026-03-05 11:48
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