Awareness Campaigns are Stupid: And Other Insider Secrets to Stop Being an Advertising Victim and St

Most marketing is a big fat waste of money. Dollars are thrown away every day in pursuit of "awareness" instead of focusing on what is REALLY important....going after the right prospects and driving them to become customers. Throughout this entertaining book, you will learn the industry secrets that the author has used to make her private clients a lot of money. In this book you will learn: -How to uncover the right messaging and marketing channels to attract the best customers for your business -The proven formula to make YOUR phone ring, eliminating the need for painful cold calling and prospecting forever -How to ensure you NEVER waste another marketing dollar ever again -The ways to finally get accurate, measurable and quick results from EACH and EVERY dollar you put into any type of advertising, marketing and promotion