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Understanding Companies and Markets: A Strategic Approach
Understanding Companies and Markets: A Strategic Approach
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ISBN 9780631190998
Wiley-Blackwell
This path-breaking new textbook brings together the two key areas of business policy and industrial economics to provide students with a powerful new framework for understanding the factors which influence a firm's choice of strategy and the market consequences of these strategic choices.
An ideal text for students of business strategy and industrial economics. A lecturer's manual is available free of charge to adopters.
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Product details
BrandWiley-Blackwell
Pub dateSep 27, 1994
ISBN-100631190996
ISBN-139780631190998
LanguageEnglish
Dimensions9.7 × 0.97 × 6.86 in
Weight1 lb
Last updated 2026-09-13 14:01
$27.99
$39.95
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