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International Marketing

International Marketing

No customer reviews yet ISBN 9780631193555 Wiley-Blackwell

A comprehensive guide to the issues involved in assessing export markets, key topics covered include assessing market potential and making the selection decision, market research and sources of information, and collecting and using market data.

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BrandWiley-Blackwell
Pub dateSep 20, 1994
ISBN-100631193553
ISBN-139780631193555
LanguageEnglish
Dimensions9.04 × 0.47 × 6.14 in
Weight1 lb
Last updated 2026-03-17 09:43
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