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Accounting for Tastes (Revised)
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Publisher
Harvard University Press
Published
Mar 30, 1998
ISBN-13
9780674543577

Accounting for Tastes (Revised)

by Becker, Gary S
No customer reviews yet ISBN 9780674543577 Harvard University Press

Economists generally accept as a given the old adage that there's no accounting for tastes. Nobel Laureate Gary Becker disagrees, and in this lively new collection he confronts the problem of preferences and values: how they are formed and how they affect our behavior. He argues that past experiences and social influences form two basic capital stocks: personal and social. He then applies these concepts to assessing the effects of advertising, the power of peer pressure, the nature of addiction, and the function of habits. This framework promises to illuminate many other realms of social life previously considered off-limits by economists.

Product details

BrandHarvard University Press
Pub dateMar 30, 1998
ISBN-100674543572
ISBN-139780674543577
Paperback292.0 pages
LanguageEnglish
Dimensions9 × 0.7 × 6 in
Weight1 lb
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