Ben Jerry's Double Dip (Revised)

Ben & Jerry's Homemade, Inc., has done more than win the tastebuds of America-- it has earned the admiration of Wall Street and established a model for business owners and employees eager to earn profits without compromising their principles. In "Ben & Jerry's Double-Dip", Ben Cohen and Jerry Greenfield offer the ultimate insider's guide to creating a values-led business that makes money while benefiting the entire community. Using examples from their own company as well as a host of others, these renowned innovators reveal:

How your commitment to worthy social causes will result in unprecedented customer and employee loyalty-- and increased profit

Practical advice on everything-- from hiring employees to choosing suppliers

Nuts-and-bolts information on values-led finance, retailing, and human resources

"Ben & Jerry's Double-Dip" is essential reading for anyone who owns, works for, invests in, or shops at a socially responsible business.