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Ben Jerry's Double Dip: How to Run a Values Led Business and Make Money Too (Revised)
by Ben Jerry's Double Dip: How to Run a Values Led Business and Make Money Too (Revised)
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Description
Ben & Jerry's Homemade, Inc., has done more than win the tastebuds of America-- it has earned the admiration of Wall Street and established a model for business owners and employees eager to earn profits without compromising their principles. In "Ben & Jerry's Double-Dip", Ben Cohen and Jerry Greenfield offer the ultimate insider's guide to creating a values-led business that makes money while benefiting the entire community. Using examples from their own company as well as a host of others, these renowned innovators reveal:
How your commitment to worthy social causes will result in unprecedented customer and employee loyalty-- and increased profit
Practical advice on everything-- from hiring employees to choosing suppliers
Nuts-and-bolts information on values-led finance, retailing, and human resources
"Ben & Jerry's Double-Dip" is essential reading for anyone who owns, works for, invests in, or shops at a socially responsible business.
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Product Details
- Simon & Schuster Brand
- May 13, 1998 Pub Date:
- 9780684838557 ISBN-13:
- 0684838559 ISBN-10:
- English Language
- 0.63 in * 5.98 in * 9.02 in Dimensions:
- 1 lb Weight:
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