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Smartass Marketer's Handbook: A Guide to B2B Marketing with Attitude

Smartass Marketer's Handbook: A Guide to B2B Marketing with Attitude

by Ford, Carro Susan
No customer reviews yet ISBN 9780692310335

It's all about how to get stuff done. Learn from ideas for over a dozen categories of B2B marketing tactics. From case studies, influencer lists and awards to webinars, press releases and presentations, you won't run out of tools any time soon. Great for beginners, too. The handbook can quickly bring anyone up to speed on marketing nuts and bolts.

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Pub dateNov 11, 2014
ISBN-100692310339
ISBN-139780692310335
LanguageEnglish
Last updated 2026-09-15 17:10
$17.59 $19.95 11% off
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