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New Ideas About New Ideas Insights On Creativity From The World s Leading Innovators

by [White, Shira P., Wright, G. Patton]

$27.53

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Description

n New Ideas About New Ideas, Shira White offers a fresh, lively, and inspiring perspective on innovation. Drawing from in-depth interviews with dozens of today's most fascinating people-from architect Frank Gehry to physicist Brian Greene-White illustrates how anyone can achieve a creative mindset and let the sparks fly. Whether you are building a new organization, turning around a company, launching a new ad campaign or product line, or staying a step ahead of your competitors on any front, New Ideas About New Ideas is bound to change the way you look at your life, your work, and your world.

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Product Details

  • Basic Books Brand
  • Jan 1, 2003 Pub Date:
  • 9780738207803 ISBN-13:
  • 0738207802 ISBN-10:
  • 352.0 pages Paperback
  • English Language
  • 8.5 in * 0.82 in * 5.5 in Dimensions:
  • 1 lb Weight: