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International Business Strategy
International Business Strategy
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ISBN 9780750606455
- Published
- Jun 1993
- Language
- English
$58.40
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Condition
Brand New
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About this book
This key text focuses on international business and, in particular, the impact of foreign market pressures on corporate strategy. The author examines the major influences on managers doing business in turbulent environments.
Advanced undergraduates, and postgraduate students on business and management courses, both in the UK and internationally will profit from this book. It will also appeal to senior international managers, especially in the areas of finance and marketing.
Full of international case studies
Blends theory and practice
Specifications
PublishedJun 15, 1993
ISBN-100750606452
ISBN-139780750606455
LanguageEnglish
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