CIM Coursebook 01/02 Marketing in Practice (Revised)

This text is a coursebook tailored specifically for students undertaking the Marketing in Practice module of the CIM Certificate. Co-written by the CIM Senior Examiner for the Marketing in Practice module, the book is completely revised and updated to fit in with the syllabus. The book is also officially endorsed by the CIM and approved by the CIM Chief Examiner, and features a user-friendly and interactive design and structure.