Skip to content
Home/ CIM Coursebook 01/02 Marketing Fundamentals (Revised)
CIM Coursebook 01/02 Marketing Fundamentals (Revised)

CIM Coursebook 01/02 Marketing Fundamentals (Revised)

by Lancaster, Geoff
No customer reviews yet ISBN 9780750653053

This text is a coursebook tailored specifically for students undertaking the Marketing Fundamentals module of the CIM Certificate. Co-written by the CIM Senior Examiner for the Marketing Fundamentals module, the book is completely revised and updated to fit in with the syllabus, and is officially endorsed by the CIM and approved by the CIM Chief Examiner.

About the author

Product details

Pub dateSep 8, 2001
ISBN-100750653051
ISBN-139780750653053
LanguageEnglish
Last updated 2026-03-18 04:03
$50.98
In stock soon — order now to reserve your copy
Delivery by Monday, October 5, 2026
Qty
Sign in to Add to Saved list
Free delivery on orders over $35.
15-day returns. Any reason.
Secure checkout. We never store card details.

Readers who bought this also bought

More from Marketing - General
See all
Brands and Their Companies: 2 Volume Set in 6 Parts
Available
$2,987.57
Brands & Their Companies
Available
$3,341.52
Managing Brand Equity: Capitalizing on the Value of a Brand Name
Aaker, David A
$30.62
Building Strong Brands
Aaker, David A
$24.56
Marketing Imagination: New, Expanded Edition
Levitt, Theodore
$18.74
Marketing
Assael, Henry
$46.33