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Emotion and Reason in Consumer Behavior

Emotion and Reason in Consumer Behavior

by Chaudhuri, Arjun
No customer reviews yet ISBN 9780750679763

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.

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Pub dateJan 9, 2006
ISBN-10075067976X
ISBN-139780750679763
LanguageEnglish
Last updated 2026-09-07 04:46
$243.54
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