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Focus Group Guidebook

Focus Group Guidebook

No customer reviews yet ISBN 9780761908180

Providing a general introduction to focus group research, The Focus Group Guidebook includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. It provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illustrating different uses of focus groups. Author David L. Morgan also extensively provides the timeline and costs associated with focus groups, including a discussion of the ethical issues involved in focus group research. Thoroughly covering all the information to help you start your focus group project, this guidebook is appropriate for anybody beginning a focus group, as well as manager or clients who will be using focus groups.

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Pub dateJul 24, 1997
ISBN-100761908188
ISBN-139780761908180
LanguageEnglish
Last updated 2026-09-08 04:32
$131.28
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