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Advanced Focus Group Research

Advanced Focus Group Research

No customer reviews yet ISBN 9780761912484

Advanced Focus Group Research examines the focus group research process in depth. It uncovers and addresses many of the complexities researchers encounter in conducting focus group research and introduces a conceptual framework that helps researchers make informed decisions about how to plan a focus group research project. Specifically written for researchers and students with a fundamental knowledge of focus group research, the book gives numerous examples of what researchers should and should not do in designing their own research projects. In addition, it critically examines the limits of focus groups and suggests how to use focus groups for nontraditional research tasks.

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Pub dateJun 26, 2001
ISBN-100761912487
ISBN-139780761912484
LanguageEnglish
Last updated 2026-09-08 02:20
$244.59
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