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Public Information Campaigns and Opinion Research: A Handbook for the Student and Practitioner

Public Information Campaigns and Opinion Research: A Handbook for the Student and Practitioner

No customer reviews yet ISBN 9780761964315

Drawing on multidisciplinary insights and the experiences of campaign practitioners, this book is an invaluable guide to planning, implementing and measuring public information and communication campaigns using survey research. Chapters outline the theoretical approaches and draw on examples of national and international campaigns.

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Pub dateFeb 5, 2002
ISBN-100761964312
ISBN-139780761964315
LanguageEnglish
Last updated 2026-09-20 03:08
$265.38
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