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Advances in International Marketing

Advances in International Marketing

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This is a collection of essays on international marketing. Both theoretical, conceptual and empirical contributions are included, and cover various aspects of export and multinational marketing. While some contributors focus on managerial issues in international marketing, others take a public policy or comparative perspective. Similarly, while some authors may confine their analyses to well-established concepts or methodologies in international marketing, others have the opportunity to incorporate new and innovative perspectives.

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Pub dateMar 20, 1996
ISBN-100762301643
ISBN-139780762301645
LanguageEnglish
Last updated 2026-04-24 00:22
$165.98
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