Theoretical Foundations in Marketing Ethics

Wright, Forrest Daniel

Hedges, Larry V

This project started with a focus on measurement, as governments, casino owners, and others are often most interested in the science of gambling. The handbook seeks to serve as a comprehensive reference tool for scholars and professionals who want information about developing viable research strategies and methods. In particular, people who want to learn about gathering data, measuring it, and interpreting their findings in light of ongoing multidisciplinary work. The key features include: first book to focus on the research and measurement issues related to the emergent field of gambling studies&#x3b; offers a common starting point for researchers with diverse backgrounds by explaining the generally accepted knowledge in the area, research trends, and information gaps&#x3b; and international contributors provide commentary on the methodologies and measurement tools in use (what's effective, what needs improvement, and future prospects).

<p><i>Traffic-Related Air Pollution</i> synthesizes and maps TRAP and its impact on human health at the individual and population level. The book analyzes mitigating standards and regulations with a focus on cities. It provides the methods and tools for assessing and quantifying the associated road traffic emissions, air pollution, exposure and population-based health impacts, while also illuminating the mechanisms underlying health impacts through clinical and toxicological research. Real-world implications are set alongside policy options, emerging technologies and best practices. Finally, the book recommends ways to influence discourse and policy to better account for the health impacts of TRAP and its societal costs. </p>

Dean, Hartley

Glesne, Corrine