Generating alternatives is the basis of all creative endeavors.
Words in Action is an inventive resource that was developed over decades one word at a time. Ivan Chermayeff and Tom Geismar's 1962 booklet
Watching Words Move, a classic of typography that changed how designers think about the power of words, inspired these 366 graphic images.
- Ingenious typography shows words defining themselves in striking graphic images
- Cool, chunky book with eye-catching design -- great gift for anyone who loves words
- A fun, giftable, eye-catching book for all ages--great conversation starter, creativity prompt, and browsable time-passer!
Whether you're a graphic artist stuck on a visual problem, an author with a case of writer's block, a teacher looking for a fresh take on helping your students learn, or anyone whose creativity needs a jump start--this book is for you. Anytime you're stuck, just flip through this inventory of inspired ideas and fun surprises. Readers will never look at a word the same way again!