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What's in a Name?: Advertising and the Concept of Brands

What's in a Name?: Advertising and the Concept of Brands

by Jones, David M
No customer reviews yet ISBN 9780765609731 Routledge

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BrandRoutledge
Pub dateDec 31, 2002
ISBN-100765609738
ISBN-139780765609731
LanguageEnglish
Dimensions9 × 1 × 6.25 in
Weight1 lb
Last updated 2026-09-02 06:07
$291.36
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