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Review of Marketing Research

Review of Marketing Research

by [Naresh K. Malhotra]
No customer reviews yet ISBN 9780765613066 Emerald Publishing Limited

Part of "The Review of Marketing Research" annual series that provides articles by the marketing field's leading researchers and scholars. The series includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.

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BrandEmerald Publishing Limited
Pub dateFeb 1, 2007
ISBN-100765613069
ISBN-139780765613066
LanguageEnglish
Dimensions10 × 0.82 × 7.28 in
Weight1 lb
Last updated 2026-07-28 10:54
$153.91
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