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Strategies for High-Tech Firms: Marketing, Economic, and Legal Issues

Strategies for High-Tech Firms: Marketing, Economic, and Legal Issues

by Rao, P M
No customer reviews yet ISBN 9780765617972

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.

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Pub dateFeb 8, 2013
ISBN-100765617978
ISBN-139780765617972
LanguageEnglish
Last updated 2026-09-07 18:23
$364.13
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