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Strategies for High-Tech Firms: Marketing, Economic, and Legal Issues

Strategies for High-Tech Firms: Marketing, Economic, and Legal Issues

by Rao, P M
No customer reviews yet ISBN 9780765617989 Routledge

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.

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Product details

BrandRoutledge
Pub dateFeb 8, 2013
ISBN-100765617986
ISBN-139780765617989
LanguageEnglish
Dimensions9.69 × 0.56 × 6.85 in
Weight1 lb
Last updated 2026-09-07 18:23
$95.93
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