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Advertising Management

Advertising Management

by Jugenheimer, Donald W
No customer reviews yet ISBN 9780765622600

Suitable for the Advertising Management course, this book follows the more general Principles of Advertising course. It covers a range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change.

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Pub dateApr 15, 2009
ISBN-100765622602
ISBN-139780765622600
LanguageEnglish
Last updated 2026-09-08 11:23
$99.05
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