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Advertising Campaign Design: Just the Essentials
Advertising Campaign Design: Just the Essentials
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ISBN 9780765625533
The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again
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Pub dateAug 15, 2011
ISBN-100765625539
ISBN-139780765625533
LanguageEnglish
Last updated 2026-09-07 16:40
$95.93
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Delivery by Monday, September 14, 2026
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