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Marketplace Lifestyles in an Age of Social Media: Theory and Methods
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Published
Aug 15, 2012
ISBN-13
9780765625618

Marketplace Lifestyles in an Age of Social Media: Theory and Methods

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This book examines the concept of lifestyle from an integrated, applied psychological perspective. It demonstrates how recent developments in social media reflect the importance of lifestyle research in marketing, making it the best resource for scholars, students, and marketing experts.

Product details

Pub dateAug 15, 2012
ISBN-10076562561X
ISBN-139780765625618
LanguageEnglish
Last updated 2026-09-15 21:08
$120.88
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