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Consumer Republic: Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save

Consumer Republic: Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save

by Philp, Bruce
No customer reviews yet ISBN 9780771070044

In the tradition of Malcolm Gladwell, and for the same people who read Seth Godin and bought The Black Swan and How We Decide, this book breaks down the myth of brands and puts the power back in consumers' hands.

The foundation of Consumer Republic's message is this single, inarguable truth: Brands make corporations accountable. Expensive to create, essential to making money, and more public than anything else a corporation has or does, a brand is an enormously valuable and fragile asset to them. Through this book Bruce Philp will inspire you to buy less, maybe, but demand better; to make better choices; and then to speak up when you're happy and when you're not. Pin every one of these acts to a brand and corporations will be forced to cooperate in making our way of life sustainable. Ultimately, if we take control of brands, we can save the world.

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Product details

Pub dateFeb 7, 2012
ISBN-100771070047
ISBN-139780771070044
LanguageEnglish
Last updated 2026-09-07 23:57
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