Dating, Mating, Relating: Personal Advertising and Modern Romance

To fit a changing society, the conventional ways we date and mate have given way to brand new methods. People nowadays marry later in life, choose not to marry at all, seek partners after divorce, outlive spouses, relocate to new areas and even endure pandemics. This signifies that we are moving toward larger dating pools, something made possible through public personal advertising.

This text details personal advertising in print and digital media, as well as online dating services, speed dating, the use of mobile dating apps and other topics. Interviews reveal the appeal and limitations of personal advertising for meeting people. This book offers a window into the development of trust and relationships, as well as the increasing role technology plays in shaping how people meet and mate in the modern world.