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Creativity at Work

by [Jeff DeGraff, Katherine A. Lawrence]

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Description

Although many leaders acknowledge and invest in creativity, we seldom see it hold a credible place in the business development process. Creativity at Work takes a practical approach to creativity, showing how to select practices to produce results and add value. The authors explain how to:
* Understand the creative preferences of organizations, departments, work groups, and individuals
* Identify and compare the different creativity profiles that describe specific purposes, practices, and people
* Produce the desired results by developing the right practices
* Blend creativity practices to meet the complex needs that characterize most work situations
o Develop required creative abilities in a team and in oneself

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Product Details

  • Jossey-Bass Brand
  • Aug 14, 2002 Pub Date:
  • 9780787957254 ISBN-13:
  • 0787957259 ISBN-10:
  • 226.0 pages Hardcover
  • English Language
  • 9.3 in * 0.82 in * 6.3 in Dimensions:
  • 1 lb Weight: