Global Tourist Behavior

Here is innovative travel and marketing research that explores the integral global nature of tourism. It features original empirical research by tourism scholars representing a variety of locations worldwide including North America, the Caribbean, Eastern Europe, Germany, Indonesia, Korea, the Netherlands, The United Kingdom, and Zambia. The geographically diverse chapters in Global Tourist Behavior present research on marketing places to tourists, tourists' knowledge of culture, issues in cross-cultural tourism, tourism channels and distribution systems, international tourism and marketing, expert systems in tourism marketing management, impact of mega events, and health tourism.