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Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers

Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers

by Lichtenthal, J David
No customer reviews yet ISBN 9780789001320

Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers examines the essential issues of teaching business-to-business marketing courses at all four university levels. An international network of educators and practitioners addresses the real concerns you have about developing a curriculum and formulating

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Pub dateJan 8, 2004
ISBN-100789001322
ISBN-139780789001320
LanguageEnglish
Last updated 2026-09-02 05:32
$80.34
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