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Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms
Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms
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ISBN 9780789002518
Routledge
- Published
- Aug 1998
- Language
- English
- Size
- 9 × 0.75 × 6.25 in
$243.54
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Brand New
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About this book
This book provides the blueprint for visionary companies who are building markets today to be market leaders tomorrow. It does so by providing a practical and comprehensive base for defining and redefining marketing in competitive and fast-changing global markets. You'll find invaluable information about market identification, analysis, selection, and strategy.
Specifications
PublisherRoutledge
PublishedAug 4, 1998
ISBN-100789002515
ISBN-139780789002518
Hardcover196.0 pages
LanguageEnglish
Dimensions9 × 0.75 × 6.25 in
Weight1 lb
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