Culture and International Business

If you want your business to prosper in this new global economy, you must understand the effects of cultural differences on business practices or else risk making costly, potentially disastrous errors. Culture and International Business offers practical ideas and tested research on such vital topics of concern as defining the moral, ethical, and legal implications of multicultural management, attracting and retaining key personnel, persuading employees in the host country to mentor an expatriate, overcoming divisive cultural differences, and creating sustainable development strategies. This important book is designed to help you understand a wide range of issues from several geographic areas that affect everyone doing business in the new global economy.