New Product Development: Successful Innovation in the Marketplace

New Product Development will help you and your company overcome an expensive and common weakness: the lack of adequate new product development. This vital book examines the requirements of new product development in detail as well as in the context of corporate strategy. Packed with practical information that can immediately be put into effect, New Product Development can help you innovate and keep your company on the leading edge, no matter what type of industry you're in!