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Interpreting Audiences: The Ethnography of Media Consumption

Interpreting Audiences: The Ethnography of Media Consumption

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In this comprehensive guide to important developments in the study of media reception, Shaun Moores reviews a wide range of qualitative audience research and charts the emergence of a critical ethnographic perspective on everyday consumer practices.

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Pub dateSep 5, 2000
ISBN-100803984472
ISBN-139780803984479
LanguageEnglish
Last updated 2026-03-21 22:41
$106.33
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