Attention Merchants: The Epic Scramble to Get Inside Our Heads
by Attention Merchants: The Epic Scramble to Get Inside Our Heads
$12.90
Description
"Dazzling." --Financial Times
Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention.
Wu's narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium--from radio to television to Internet companies such as Google and Facebook--has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of "attention merchants" has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser.
Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.
Product Details
- Vintage Brand
- Sep 19, 2017 Pub Date:
- 9780804170048 ISBN-13:
- 0804170045 ISBN-10:
- English Language
- 7.93 in * 0.95 in * 5.19 in Dimensions:
- 1 lb Weight:
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