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Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy

Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy

No customer reviews yet ISBN 9780805817300 Psychology Press

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BrandPsychology Press
Pub dateMay 1, 2001
ISBN-100805817301
ISBN-139780805817300
LanguageEnglish
Dimensions9 × 1.5 × 6.25 in
Weight2 lb
Last updated 2026-09-01 00:42
$243.54
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